Longtime EMC and Dell leader Fred Reynaud brings 30 years of experience and expertise to Apto.
Continuing to grow its leadership team, information technology asset disposition (ITAD) company Apto Solutions, Atlanta, has announced the addition of Fred Reynaud as chief revenue officer (CRO). Responsible for all revenue generation processes at Apto, Reynaud will run the direct and indirect account management and business development teams, driving alignment between sales, operations, marketing and finance.
For 30 years, Reynaud has excelled at developing high-performing sales and service organizations and channel and strategy teams for large original equipment manufacturers (OEMs) and independent software vendors. At EMC and later Dell Technologies, both headquartered in Round Rock, Texas, he was a versatile leader driving teams across several business units, including federal, enterprise, strategy, consulting and channels. He now joins Apto to champion the company’s vision for circularity and other areas, fueling tits ambition for greater growth.
“Since I first met with Apto, I’ve been impressed with the leadership team and their overall vision for ITAD sustainability,” Reynaud says. “They’ve been at the forefront of helping customers minimize their emissions and e-waste by monetizing their aging assets—doing it better than anyone else because of their people, processes and intellectual property. As CRO, I’ll bring experience, focus and perseverance in driving IT hardware solutions for a large OEM.”
Established in 2001, Apto Solutions is known for its leadership in sustainable ITAD and its Pulse platform—a tool that enables clients to track their assets and see in real-time the amount of greenhouse gas emissions saved from reuse and recycling activities with Apto. These savings can then be easily factored into a company’s broader environmental, social and governance efforts. As a result, Apto has emerged as an award-winning ITAD solutions leader, trusted by financial and technology companies, as well as OEMs for data destruction, value recovery and sustainable asset disposition that avoids landfills.
In Reynaud, Apto has found not only an industry veteran with invaluable business ties but a believer in its sustainable mission.
“Fred has spent his entire career selling IT services to Fortune Global 500 companies, navigating the needs of these businesses at the highest possible level,” Apto CEO Jeffrey Jones says. “It’s crucial that we bring those capabilities and knowledge to the ITAD industry. With research indicating that the ITAD market is currently valued at over $20 billion, we think Fred is a perfect fit for helping us use his sales and account management techniques to help us take advantage of this tremendous opportunity. With his skills, we’ll have an enormous impact and encourage a new era of circularity in the ITAD industry.”